Redesigning the product page and homepage to improve engagement
20% Increase in Conversion Rate for a Shopify Home-Essentials Brand
Updated: 13th of Oct, 2025
The Project
A leading Shopify brand in the home-essentials space partnered with us to improve its website conversion performance. The brand sells modern bidet products and already had a strong presence and loyal customer base.
The goal was to optimize key pages to capture more value from existing traffic — specifically, to increase add-to-cart rate and product discovery without altering the core offer.
The Challenge
The original website was functional and visually appealing but underperforming in two areas: user engagement and conversion clarity. The homepage did not effectively drive visitors toward products, and the product detail page lacked focus above the fold — forcing users to scroll before understanding why the product was worth purchasing.
Our challenge was to improve how quickly visitors understood the value proposition and how easily they could act on it.
Our Approach
We focused on two high-impact areas: the homepage and the product detail page (PDP).
On the homepage, we restructured content to prioritize product discovery — surfacing key categories earlier and aligning the visual hierarchy around the main call-to-action.
On the PDP, we redesigned the above-the-fold section to communicate trust and utility faster. We simplified the messaging, highlighted the product’s top differentiators (universal fit, savings, and DIY installation), and improved the visual balance between product imagery, reviews, and purchase options.
All tests were implemented and measured on Shopify using Visually.io in close collaboration with the brand’s design and development teams.
The Result
The redesigned PDP achieved a +20% increase in conversion rate, with a 99% confidence level. Revenue per visitor and add-to-cart rates followed a similar upward trend.
By combining design clarity with data-driven experimentation, we helped the brand turn more visitors into buyers — improving efficiency and revenue without additional ad spend.
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383 Businesses Went Before You
“Stijn has provided a great level of professional service, fulfilling the tasks in time and providing initiatives to help the efficient project development.”
“We hired Stijn to support with some quick updates we needed to get our google analytics 4 configured correctly, and he did a great job. We were impressed with his speed of delivery, and his presentation of the work he had completed via loom so that our team to watch the updates and make sure everything was fully understood. I would highly recommend Stijn for his speed, clarity, and expertise in google analytics.”
“Stijn has provided a great level of professional service, fulfilling the tasks in time and providing initiatives to help the efficient project development.”
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🌟🌟🌟🌟 4.5 stars out of 383 reviews