Elevated trust, clarity, and conversions
Redesigning an AI Brand for Higher Credibility and Lead Growth
Updated: 13th of Oct, 2025
The Project
An AI technology company engaged us to redesign its WordPress website with a clear objective: to generate more qualified leads.
The company had a strong product and a compelling offering, but the website did not reflect that quality. The design appeared outdated, the layout was inconsistent, and the messaging lacked focus. Our goal was to create a modern, credible, and conversion-oriented site that would communicate professionalism and position the brand as a trusted partner in the AI industry.
The Challenge
The existing website faced two main challenges: perception and structure.
From a visual standpoint, the design felt dated and failed to convey the sophistication of the company’s technology. Structurally, the site lacked a logical flow from problem to solution to proof, making it difficult for visitors to understand the value proposition and take action.
As a result, potential clients were leaving without engaging further—not because of low-quality traffic, but because the experience did not inspire confidence.
Our Approach
We focused on three key pillars: clarity, credibility, and conversion intent.
The new structure guided visitors through a clear and persuasive journey:
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Defined a focused value proposition above the fold, highlighting outcomes rather than features.
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Reorganized content to clearly present the problem, the solution, and the evidence that builds trust.
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Elevated the overall aesthetic with a refined visual language, cohesive typography, and a modern layout that conveys confidence and professionalism.
This approach ensured that every design and copy element worked together to build trust and encourage meaningful conversions.
The Result
The redesign fundamentally changed how the brand is perceived online. The new website presents a modern, credible, and trustworthy image aligned with the company’s position in the AI sector.
Through improved storytelling, structure, and visual execution, the site now drives stronger engagement, increased lead generation, and a higher level of confidence among prospective clients.
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383 Businesses Went Before You
“Stijn has provided a great level of professional service, fulfilling the tasks in time and providing initiatives to help the efficient project development.”
“We hired Stijn to support with some quick updates we needed to get our google analytics 4 configured correctly, and he did a great job. We were impressed with his speed of delivery, and his presentation of the work he had completed via loom so that our team to watch the updates and make sure everything was fully understood. I would highly recommend Stijn for his speed, clarity, and expertise in google analytics.”
“Stijn has provided a great level of professional service, fulfilling the tasks in time and providing initiatives to help the efficient project development.”
“Stijn was a pleasure to work with, finished the project on time and in budget. Will be working with Stijn again and would highly recommend.”
“Easy to work with, completed the task quickly, highly recommend Stijn :)”
“Stijn was easy to work and conveyed trust. He responded to my messages within 24 hours. My project was small (update GA4 on website) and the due date was flexible so he squeezed me in. I had some concerns a couple of months later, so he checked everything for me again. I am happy with the work that was done and would absolutely recommend Stijn as a freelancer who can help with GA4.”
“Stijn is a great go to resource when it comes to building a proper infrastructure for Google Analytics and setting up the dashboard so you get access to your data in a very simple way. You only need to explain the purpose of the project and he will outline a great strategy that can sync with your mkedia buying activities. This is awesome!”
🌟🌟🌟🌟 4.5 stars out of 383 reviews
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🌟🌟🌟🌟 4.5 stars out of 383 reviews