Case Study
Designing High-Conversion Product Pages for a National Kids Fitness Franchise
A custom-built solution to showcase safety, trust, and fun.
Redesigned location page
Updated: 13 October 2025
The Project
The Challenge
The existing site successfully explained the concept but did not effectively convert visitors into bookings. Parents wanted reassurance that classes were safe, structured, and taught by professionals—but the original content hierarchy buried unique benefits and left key questions unanswered.
Our challenge was to redesign the experience to clearly highlight the program's USPs: certified instructors, small class sizes, expert safety standards, and developmental benefits—all while keeping the layout engaging and easy to navigate.
Our Approach
We focused on clarity, credibility, and emotional appeal. Each new product page was designed to mirror the excitement of the in-person experience while addressing parents' core concerns: a clear above-the-fold section with strong visuals, age group targeting, and direct CTAs; content structured around benefit-driven storytelling (safety, learning, fun); visual proof points such as ratings, parent testimonials, and instructor credentials; a warm, energetic color palette and photography consistent with the brand's family-oriented image.
The pages were fully custom-built, optimized for scalability, and integrated with the franchise's booking system to streamline sign-ups.
Gallery
Product page design
Figma design
Figma design
The Tests
Custom design and build; pages launched to support trial sign-ups and franchise replication.
Result
Trusted national leader in kids' fitness; stronger engagement, more trial requests
The new design positions the brand as a trusted national leader in kids' fitness, balancing professionalism with playfulness.
Parents now understand what makes the program unique within seconds—leading to stronger engagement, more trial requests, and higher conversion potential across all franchise locations.
Ready for Your Own Results?
Schedule a call. We'll review your funnel and show you what's possible.
SCHEDULE A CALLFree strategy session