INSIGHTS
Blog
CRO + analytics posts written for operators. Clean explanations, clear steps, and a bias toward what’s verifiable.
Lead Generation Landing Page Template: The Page Anatomy That Converts
A fun, data-driven guide to lead gen landing page anatomy (non-ecommerce): above-the-fold structure, trust, social proof, offer design, form optimization, FAQs, and conversion rate best practices.
Grüns Conversion System: How to Increase Shopify Conversion Rate (9 Lessons)
Learn how Grüns built a $500M Shopify conversion system: homepage optimization, subscription conversion, bundle pricing, cart upsells, Shopify Plus checkout, and mobile CRO tactics you can copy.
Allbirds Conversion Strategy: 7 Shopify CRO Lessons to Steal
A fun, data-driven teardown of Allbirds' ecommerce funnel (homepage to checkout) with Shopify CRO tactics you can copy to lift conversion rate and AOV.
Cro Quick Wins Common Mistakes
CRO
Ga4 Doesnt Match Your Ads
Ga4 Doesnt Match Your Ads — insights and examples.
Cro Audit That Finds Real Leaks
Cro Audit That Finds Real Leaks — insights and examples.
5 Cro Mistakes Ecommerce Brands Make
5 Cro Mistakes Ecommerce Brands Make — insights and examples.
Want help implementing?
If you want us to audit your funnel or fix your tracking, we’ll map the leaks, implement, and verify until the numbers add up.